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 Success on the Service Drive!
Equipping Service Managers to Thrive
In Changing Times
For the past one hundred years, the battle cry of the automotive business has been “cars will break and we will fix them!” Dealership service departments must drop this outdated philosophy or they will go out of business. Of course, cars will always break and will need to be repaired. But, our new strategy must move toward reduced breakdowns through planned preventive maintenance.
Statistics from the Motor Equipment Manufacturers’ Association show that over $56 billion dollars worth of maintenance went unperformed last year. Why? Because service departments didn’t ask for the business!
Most vehicle owners only know they have a problem when they have a catastrophic failure. Few of them ever think of preventive maintenance. In this intense workshop, Charlie Polston reveals how education will turn warranty customers and repair customers into Maintenance Customers…For Life!
 In this intense one-day workshop, you will learn how to quickly:
Transform the way your dealership performs and profits from scheduled maintenance. Perform a CPR test on your facility to instantly target your profit potential. Convert down-time into billable time as Charlie takes you through a tour of your service department, picking up hundred dollar bills at every bay.
After completing this workshop, attendees will be able to:
Understand current automotive trends, so they can respond to an ever-changing marketplace. Know the difference between marketing (getting people in the door) and merchandising (sales aids that increase revenue). Increase sales in fixed operations, while increasing loyalty in variable operations. Implement result-driven processes that enhance the customers’ service drive experience.
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Opportunities: 
