When it comes to service drive profitability, Charlie Polston is one of the most respected fixed ops trainers in the country. In his workshops, Charlie draws upon over a quarter of a century of hands-on service drive experience and proven results.

As a columnist for Dealer Fixed Operations magazine, he constantly challenges dealership professionals with innovative service success strategies. His expertise has resulted in being invited to lead seminars at three NADA conventions including San Francisco in 2008. 

Charlie’s workshops provide an opportunity for you and your service management team to participate in a one-day super session that is guaranteed to change your day-to-day profitability!

MEET CHARLIE Charlie Polston is a Fixed Operations Profitability and Customer Retention Consultant with BG Products. Charlie specializes in innovative dealership growth solutions through a Maintenance Awareness Program. This program targets three key areas: New Technology Services, Effective Marketing Strategies and Dynamic Training Seminars. Charlie has been with the Fixed Ops Division of BG Products for over 25 years. He has taught hundreds of workshops and seminars and trained over 2,500 Dealership professionals across the United States and Canada. He writes a bi-monthly article for Dealer Fixed Operations and Motor Age magazines and has been a workshop leader at two NADA Conventions. He will also be speaking at the NADA Convention in 2008. Charlie has a BS Degree in Communications and Marketing from Oklahoma State University. Charlie Polston, Profitability and Customer Retention Consultant 6601 W Wilshire Blvd., Oklahoma City, OK 73132 Phone: (918) 693-0164 Fax: (405) 603-2430 Email: cpolston@bglsi.com Website: www.CharliePolston.com

HERE’S WHAT DEALERSHIP PROFESSIONALS ARE SAYING!

“At a previous dealership, we were producing about $220,000 annually in maintenance revenue. After a meeting with Charlie Polston, he suggested we were leaving money on the table. He was right! Using Charlie’s sales techniques, processes and service strategies, we were able to increase our maintenance sales over $450,000 in just one year. If it worked for us, it will work for any dealership in the country. You owe it to yourself and your service customers to attend this workshop!”
     Gary Thompson, Service Director, Downtown Ford – Oklahoma City, OK

“A few years ago, I attended the NADA convention in Florida. I was primarily interested in a good fixed operations workshop that would help my personnel market our service department. I found Charlie Polston’s workshop exceedingly helpful in marketing my service department to my customers. Charlie also made me aware of the importance of service advisor training. This was the most productive seminar I have ever attended either with NADA or any of the corporations I represent. THANKS CHARLIE!”
     Denis Bergeron, Dealer, Bergeron Automotive – New Orleans, LA

“Charlie Polston’s service strategies work! Our maintenance sales increased 500% to over $340,000. Charlie’s training helped us turn knowledge into action!
     David Eck, General Manager, Northcutt Chevrolet – Enid, OK